In the world of dance, finding the perfect heel is often a struggle—a balancing act between style, comfort, and durability. For Nicole Lilyan, a passionate dancer, dedicated dance teacher and founder of Her Heels, this challenge became the catalyst for creating a solution that would transform her own experience with dance footwear—and, as it turned out, the experience of countless other women who discovered just how much they loved the heels too.

Back in 2023, Nicole spent countless hours on the dance floor, testing out a variety of professional dance heels. Despite spending hundreds of dollars on high-end brands, and experimenting with budget-friendly options from SHIEN, none of the heels offered the perfect combination of comfort, stability, durability, and versatility that she craved. It seemed like the perfect heel was just a dream.

But frustration breeds creativity.

As a dancer who knew what was needed in the market, Nicole saw a clear gap between what was available and what women really needed from their heels. In 2024, Nicole’s dance studio, Amongst Queens, was growing rapidly. Along with that growth came an increasing number of questions from her students: “Nicole, what heel should I get for my classes?” Nicole found herself unable to confidently recommend a single heel—nothing checked all the boxes. While she had thought about creating her own heels before, she had never imagined actually turning that idea into reality.

Then came the tipping point.

Her students started to voice their frustrations. They complained about three main issues:

1. “These heels cost me hundreds, and they’re already falling apart.”

2. “These heels make me feel wobbly, like I can’t control my movements.”

3. “These heels are already hurting my feet, and I haven’t even been wearing them for more than a few minutes!”

That’s when it hit Nicole: there was a glaring need in the market for a dance heel that was not only beautiful but comfortable, supportive, durable, and versatile. It was clear—Her Heels had to be created.

Nicole, armed with a love for dance, a keen knowledge of technique, and a sharp eye for fashion, dove into designing the perfect heel. She wasn’t an expert in footwear design, but she was determined to learn. And like any true visionary, Nicole faced countless mistakes, trials, and sleepless nights, but nothing would deter her. She was on a mission.

On September 26, 2024, Nicole’s hard work finally paid off. The first official shipment of Her Heels arrived—just in time for her birthday dance event. It was an exclusive launch for Nicole’s dance friends, and to her honest surprise, she sold 10 pairs that night. The feedback was overwhelmingly positive. Women were amazed by how comfortable the heels made them feel. The support was unrivalled, and they were confident that they could wear them all night—whether on the dance floor or out on the town.

What began as a solution for her dance community quickly turned into something much bigger. Initially, Nicole had no intention of selling her heels publicly; they were meant to be available just to the women who danced under her guidance. But when messages started pouring in from women outside the studio, asking for Her Heels, Nicole realized that the product had a life of its own.

Her journey was just beginning. The perfect dance heel—one that ticked every box—was finally here. And women everywhere were beginning to take notice.

Make Your Dance Experience Comfortable and Confident

Are you tired of your dance heels that hurt, wobble, or fall apart after just a few wears? It's time to step into comfort and confidence with Her Heels. Whether you're a beginner dancer or a professional dancer, our heels are designed to meet all your needs—comfort, stability, and versatility in every step.

Visit our website today to find your perfect pair and join the Her Heels movement! Your feet deserve it.